The New Ipod Nano is Environment-Friendly
Apple has committed itself to a cleaner and greener environment. Although Apple is being criticized by environmental groups for not being a leader in removing some if not all the toxic chemicals and materials they use in the manufacture of the Ipod Nano.
Nano Chromatic
Apple claims that they have managed to remove and reduce to a certain extent some of the toxic chemicals in the manufacture of their products:
- Lead - Apple became the first company in the computer industry to completely eliminate CRTs. The effect has been stunning — their first CRT-based iMac contained 484 grams of lead; their current third-generation LCD-based iMac contains less than 1 gram of lead. Apple completely eliminated the use of CRTs in mid-2006.
- Cadmium, Hexavalent Chromium, Decabromodiphenyl -Apple products met both the spirit and letter of the RoHS restrictions on cadmium, hexavalent chromium and brominated flame retardants years before RoHS went into effect
- Arsenic & Mercury -Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008. Apple plans to reduce and eventually eliminate the use of mercury by transitioning to LED backlighting for all displays when technically and economically feasible.
- Polyvinyl Chloride & Brominated flame retardants - Apple plans to completely eliminate the use of PVC and BFRs in its products by the end of 2008.
Recycling the Product (E-Waste)
Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. We expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, they forecast recycling 19 million pounds of e-waste per year — nearly 30% of their product weight they sold seven years earlier.
All of Apple’s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge. As an incentive, they even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal. This summer we’re expanding it to Apple retail stores worldwide, and we’re also extending it to include free shipping from anywhere in the U.S. their Ipod Nano.
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